Live position, not a courier update

Know it arrived.
Not just signed for.

A courier tells you when a parcel passed through their building. A Track My Label label tells you when it reached the door — and tells the person waiting for it, before they have to ask.

Open an account Watch a delivery →

Free to open. Labels from £7 when you are ready to ship. Tracking them costs nothing, with no monthly fee and no contract. Or book 15 minutes with me.

TML-2041 · Framed print, Nottingham live
DESTINATION Arrived confirmed 18 m from the door picked up in transit

Your courier tracks its network.
You need to track your parcel.

What the courier tells you
11 hours of “in transit”, with nothing in it.
  • 07:42  accepted at a depot 40 miles away
  • 08:15  in transit
  • ———  in transit
  • 19:03  delivered, signed for by someone
vs
What the label tells you
18 metres from the door — and your customer knew before you did.
  • On its way — the recipient gets a link, not a promise
  • Moving on a map, updating as it travels
  • Nearly there — worth being by the door
  • Arrived, confirmed, and tracking stops

Four steps, and one of them is on a phone

No integration, no scanner, nothing to install. If you can post a parcel you can do this.

01

Set up the shipment

Where it is going and who is expecting it. Thirty seconds, at a desk or on a phone.

02

Tap the label

Hold a phone to the label as the parcel goes out. That is what wakes it up.

03

Monitor the shipment

You see it on the board. Your customer gets their own page, no account needed.

04

It arrives

The label reaches the address and says so. Tracking stops at the door.

Built for the parcels you would rather not lose

A label costs about the same as the packing tape on a £2,000 painting, and roughly nothing next to the phone call about where it is.

Art & antiques Jewellery & watches Rare books Prototypes & samples Lab & medical Aerospace & motorsport parts
If you ship something worth a few hundred pounds or more, a label is inside the noise. If you ship £40 trainers, it is not — and we would rather say so than sell you something that does not pay for itself.

You pay for labels. Tracking them is free.

No seat count and nothing to cancel. Order labels when you need them and the tracking comes with them. Two paid plans exist above that, and they are for the two things a business wants that a one-parcel shipper does not: your own brand in front of your customer, and a way to talk to the systems you already run. A plan is charged on top of the labels, not instead of them — and the label price is the same whichever plan you are on.

Labels you orderOne-off, by quantity + Your plan£0 for most accounts = What you payNo contract, nothing to cancel
Bluetooth label
£7 each

For anything travelling through populated places — couriers, cities, offices.

  • Reports as it passes phones and gateways
  • A month or a year of battery, depending on reporting rate
  • Arrival alerts, recipient link and confirmation
Order Bluetooth labels See the whole cost first — delivery and VAT included. Tracking them costs nothing.
Cellular label
£25 each

For high value, long distance, or anywhere too quiet for Bluetooth to be seen.

  • Reports on its own, no passing phone needed
  • Temperature as well as position
  • Everything the Bluetooth label does
Order cellular labels The one to use when it is going somewhere quiet, or when temperature matters.

Prices exclude VAT and delivery. Discounts start at 20 labels and again at 50 and 100 — applied automatically, no code to ask for. Volume pricing from 250, just ask.

Tracking your parcels is free, and always will be

Nine parcels in ten need one label once, and those nine never pay us a subscription — that is what the label margin is for. Every account keeps every feature it has today, permanently. The plans below add to that; nothing in them is taken out of it.

Ship
£0
Nothing else, ever. Free at any volume.
  • Unlimited shipments and users
  • Live position, arrival detection and confirmation
  • Recipient pages, no app and no account
  • Alerts to you and your customer
  • Label stock, register, ordering and reuse rules
  • Address book, references, any courier

Occasional and low-volume shippers — most accounts, permanently.

Open a free account A minute, and nothing to cancel. Order labels whenever you are ready.
Available now
Branded
£19.95 a month
On top of the labels you order.
  • Everything in Ship
  • Your logo and colours on the recipient's page
  • Your name on the alert emails, not ours
  • Track My Label removed from what your customer sees
  • Tracking pages on your own subdomain

Fine art, antiques, white-glove removals, jewellery — anyone whose own name is the thing being trusted.

Start with Branded Or open a free account first and turn it on when your customers start asking.
Connected In build
£79.95 a month
On top of the labels you order.
  • Everything in Branded
  • A REST API, versioned from its first day
  • Webhooks on shipment events
  • Bulk creation and CSV import
  • Data export and retention control
  • Arrival radii set per account

Operators running a warehouse or order system. Being built now — talk to us if you need it, and we will tell you honestly when it lands.

Talk to us about Connected Tell us what you need from the API and we will tell you when it lands.

Plan prices exclude VAT, and are charged on top of the labels you order. Ship stays free at any volume — there is no parcel count that pushes you onto a paid plan. At high volume a monthly fee stops being the sensible way to charge you at all: ask, and we will show you the arithmetic for your own numbers rather than asking you to work it out.

The label itself

A printed adhesive label a little over half a millimetre thick, with the electronics inside it. It goes on the outside of the parcel like any other label — there is no device to charge, pair or get back.

The Bluetooth label applied to the outside of a cardboard parcel, showing the QR code and serial number.
Bluetooth

Seen as it passes

Reports whenever it passes a phone or gateway on the partner network — common along courier routes and in towns, thinner in the middle of nowhere. The right choice for almost everything shipped domestically.

Battery
One month or one year, depending on how often it reports
Radio
Bluetooth 5.1, plus NFC for the tap
Coverage
57 countries tested as at 2 April 2026
The cellular tracking label, showing the tap-to-activate NFC area and the regulatory markings.
Cellular + Bluetooth

Reports on its own

Carries a cellular radio as well, so it does not need anything to pass it. For high value, long distance, or anywhere too quiet for Bluetooth to be seen. It measures temperature too.

Network
NB-IoT, seven bands, plus Bluetooth and NFC
Temperature
−10 °C to 60 °C, accurate to ±0.5 °C
Coverage
Cellular in 28 countries, Bluetooth in the 57 above
No lithium. A zinc-manganese battery, so the label is not a lithium cell travelling in your parcel — which is the question an airline or a forwarder asks first.
0.56 mm thick. Permanent acrylic adhesive on paper. It sticks to cardboard, and harder to plastics like polycarbonate and polyethylene.
−10 °C to 55 °C in use. Apply it above 8 °C — adhesive does not take properly on a cold box in an unheated warehouse.
Rated for indoor use (IP61). Fine on a parcel, including one in a van or a hold. Not something to leave on an unwrapped item standing out in the rain.

Hardware manufactured by Reelables, Inc. Full specification, regulatory approvals and the country list are in the specification sheet.

Reasonable questions

Does my customer have to install anything?

No, and they never will. They get a link by email that opens a page showing where the parcel is and when it arrived. That is the whole point — a recipient who has to install an app to find out about one delivery simply does not bother. Text alerts are something we intend to add; today everything goes by email.

What happens when the parcel is delivered?

We stop tracking. The label carries on transmitting, but nothing further is recorded or shown. Continuing would mean logging somebody's home address indefinitely and showing it to the sender, which is not a feature.

Bluetooth or cellular?

Bluetooth labels are seen when they pass a phone or gateway on the network, which is often in towns and along courier routes, and rarely in the middle of nowhere. Cellular labels report by themselves and cost more. If a gap in the middle of a journey would worry you, buy cellular.

Will it say "arrived" when it hasn't?

It is built hard against that. Every position carries an accuracy figure, and a fix too vague to be sure of is ignored for the purpose of arrival rather than believed. One false alarm and nobody trusts the next alert, so we would rather be a few minutes late than wrong.

What does an account cost?

Nothing, and you can open one now. It is the labels you pay for — £7 for Bluetooth, £25 for cellular — and you order those when you are ready to ship something. Until you do, the account will let you look around but not create a shipment, because without a label there is genuinely nothing to track.

Shipping and tracking stay free however many parcels you send, and every account keeps every feature it has today, permanently. The paid plans buy two things only: your own brand on what your customer sees, and a way to connect the platform to your other systems. If you want neither, there is nothing to pay and nothing to choose.

We send a link to confirm your email address when you sign up. Click it before you order — it is the address every tracking alert and receipt goes to, so it has to be one that works.

Can I use my own courier?

Any courier, several couriers, or your own van. Track My Label watches the parcel rather than the carrier, so changing courier changes nothing. You can store their tracking number alongside ours.

Where does it work?

Cellular labels travel wherever their roaming agreements reach. Bluetooth coverage is strongest across Europe and North America. Ask us before you send something valuable somewhere unusual — we would rather tell you a label is the wrong tool than sell you one that never reports.

Stop wondering whether it got there.

Open an account in a minute. Order labels when you are ready.

Open an account Watch a delivery

Rather talk to someone first? Book 15 minutes and I will show you a label going out and arriving.